Born and Bred by Oasis


Women’s fashion retailer Oasis has collaborated with Butterfly Conservation for this year’s spring and summer season to design a unique collection of t-shirts.

The beauty and variety of UK butterflies have been captured in a series of prints, designed in-house by Oasis. The prints feature on 12 butterfly t-shirts, relevant to specific regions and cities across the UK.

Born and Bred in England t-shirts feature the Marbled White. The Red Admiral represents Scotland; Wales boasts the High Brown Fritillary and Ireland the Cryptic Wood White. Further butterflies such as the Purple Emperor, Peacock, Small Tortoiseshell and Marsh Fritillary appear on the products relating to eight cities.

Oasis is donating 10% of full price sales from the Born and Bred by Oasis collection to BC. Additionally customers are being encouraged to support butterflies in a practical way by planting the nectar-providing Sweet Rocket seeds that are attached to the label of each t-shirt.

Oasis Design Director Clive Reeve said: “Oasis has had a long love affair with the butterfly, which has continually provided the Oasis design team with inspiration and has delighted customers since the brand’s start.

The butterfly has been, and remains, one of the high street’s most popular patterns. Here at Oasis we were keen to give something back to the British butterfly, which has given us so much inspiration - with their beautiful markings and feminine fluttering forms.

“As well as raising funds for Butterfly Conservation, we were keen to educate our customer about local butterflies with a series of limited edition t-shirts, exclusively designed by our Oasis print team, with information about the different species supplied by BC - which not only delights our customer but also informs her.”

Born and Bred by Oasis is available in stores and online at

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The launch of the t-shirt collection was celebrated with tea parties at 15 Oasis stores throughout the UK, which additionally raised over £1,000 for BC.