Our Vision

A world where butterflies and moths thrive and can be enjoyed by everyone, forever. 

Our mission

Butterfly Conservation’s mission is to halt and reverse butterflies and moth declines. By achieving this aim we will help create a healthier environment for us all and build a strong and effective organisation capable of delivering our vision.

Butterflies and moths are a vital part of our wildlife heritage and sensitive indicators of the health of our environment. Despite Butterfly Conservation’s best efforts over the last 50 years, butterflies and moths continue to decline at an alarming rate. Our task is both daunting and complex; our data has revealed that butterflies and moths are declining faster than most other well-documented groups of plants and animals. 

We know what needs to be done to halt declines and support recoveries but to achieve this we must dramatically increase our capacity and influence over the coming years. Our work will help butterflies, moths other wildlife and the ecosystems upon which all life depends.

Our Strategic aims for 2025

Butterfly Conservation's new top-level 2025 strategy was agreed by Council in 2016. The strategy takes account of progress and achievement of the previous 2020 Vision and provides an update of the future direction and approach we wish to take at the same time maintaining continuity of our current work.

At the top level of the strategy, the core aims of Butterfly Conservation are to:

  • Recover threatened butterflies and moths
  • Increase numbers of widespread species

  • Inspire people to understand and deliver species conservation

  • Promote international conservation actions.

All actions and activities of Butterfly Conservation ultimately support the delivery of these core aims.

1) Recover threatened butterflies and moths

 We will achieve this by:

  • Saving threatened species from extinction in all occupied landscapes
  • Ensuring sustainable long-term conservation effort in priority landscapes
  • Influencing land use and agricultural policies that affect habitat specialist species
  • Restoring extinct species

 2) Increase numbers of widespread species

 We will achieve this by:

  • Carrying out research to better understand their needs and the threats they face
  • Influencing land use and agricultural policies that affect wider countryside species
  • Making habitat management advice for wider countryside species more widely available
  • Maintaining and enhancing habitats for native Lepidoptera in both rural and urban environments

 3) Inspire people to understand and deliver species conservation

 We will achieve this by:

  • Raising awareness about why butterflies and moths are important
  • Increasing membership and our volunteer base
  • Educating people of all ages
  • Raising funds to undertake conservation work
  • Promoting the importance of connecting with nature for our mental and physical well-being

 4) Promote international conservation actions

We will achieve this by:

  • Increasing our support for Butterfly Conservation Europe
  • Working with our partners in Ireland/Isle of Man/Scilly Islands /Channel Islands to promote joined-up conservation action throughout the British Isles
  • Supporting the conservation of butterflies and moths globally through international partnerships