In the wake of the inter-supermarket caterpillar cake debacle, Iceland has announced it will launch brand-new Iceland Bonny the Butterfly Cakes to promote the importance of biodiversity.
The move builds on TV’s Chris Packham’s call for popular supermarket cakes to move away from caterpillars and focus more on butterflies and moths, drawing attention the need for protection of global wildlife and their environments.
Iceland will donate all profits from each pack sold of the Iceland Bonny the Butterfly Cakes to Butterfly Conservation to help stop and reverse the decline in butterfly and moth numbers in the UK.
Each pack of Iceland Bonny the Butterfly Cakes boasts deliciously soft sponge cake with a decadent icing, topped with a sugary butterfly slice. It’s the perfect way to round off any meal with a small treat, while making a poignant stand against global deforestation and pollution.
Iceland’s Bonny the Butterfly Cakes are completely free of palm oil and the cakes will also be packaged in 100% recyclable materials for good measure.
With the launch of the Iceland Butterfly Cakes the retailer bids to evolve the conversation away from the caterpillar cake legal fiasco and turn attention to much more important matters.
Richard Walker, Managing Director at Iceland Foods said: “We had previously removed our caterpillar cake from sale as it contained palm oil and had no plans to re-enter the caterpillar category, even when the #FreeCuthbert movement captured the nation’s attention. However, when Chris called on supermarkets to use their cakes to raise awareness of the biodiversity crisis facing our planet, we had to get involved.
I’m proud to say that our butterfly cakes will be completely palm oil free, in line with our commitment, and we’ll be supporting the important work of Butterfly Conservation by donating all proceeds from sales of this product.”
Chris Packham, Vice-President of Butterfly Conservation, said: “It’s fantastic that Iceland have seized this opportunity to come to the assistance of Britain’s dwindling butterfly and moth populations, and of course their caterpillars. Iceland is a company that is striving to do great things environmentally in terms of plastic packaging, palm oil and by reducing their overall carbon footprint. And when it comes to consumers and their employees you couldn't find a more caring company. It’s great that they've now shown that they also care about caterpillars!”
Julie Williams, CEO of Butterfly Conservation said: “We are absolutely delighted to learn that Iceland foods will be donating the profits of these environmentally-friendly butterfly cakes to the conservation of butterflies and moths in the UK. These amazing creatures are vital indicators of the health of our environment, supporting our birds and mammals, and the declines they face are worrying. This donation will help us continue our work to protect and conserve these creatures for future generations.”
The new products will be flying into stores soon, so keep your eyes peeled.