Saving Butterflies and Moths: our 2021-2026 strategy

"Right now, we are facing a man-made disaster of global scale. The twin challenges of climate change and biodiversity loss are pushing much of the natural world to the brink – including many of our most treasured species. In the UK, the majority of our butterfly and moth species are in worrying decline. 

These beautiful and fascinating creatures are not just important in their own right, but are also indicators of a healthy environment for all wildlife. Over the next five years, Butterfly Conservation is committed to delivering the biggest possible impact for nature, playing a leading role within the conservation sector, with our new, ambitious strategy."

Chris Packham

Chris Packham - Big Butterfly Count 2020

Our new organisational strategy defines our priorities over the next year as we continue to drive progress towards a world where butterflies and moths can thrive.

Butterfly Conservation chooses to be a leader in the fight for our natural world. To do that we need to build on our successes and be even more effective, to focus our resources to have a greater impact. We must build stronger collaborations, be part of nature’s recovery at a larger scale, and broaden our reach to ensure that everyone has access to and can enjoy the wonders of butterflies and moths.

Our new strategy sets out three key goals to drive forward our work, making a pledge for the impact we will make on threatened species, doubling our impact on landscape restoration and involving people in transforming spaces for butterflies and moths

Saving Butterflies and Moths’ strategy has three Strategic Goals: 

  1. Halve the number of the UK’s threatened species of butterflies and moths 
  2. Improve the condition of 100 of the most important landscapes for butterflies and moths 
  3. Transform 100,000 wild spaces in the UK for people, butterflies and moths  

Read our 2021-2026 strategy

We will deliver these Strategic Goals through a programme of Initiatives which will bring focus and co-ordination to often complex conservation efforts, and inspire many more people to get involved. These Initiatives are intended to address the key areas of concern within the conservation sector as a whole:

  • Recover butterflies and moths
  • Connect people to nature
  • Unite for wildlife
  • Tackle threats to species
  • Manage land sustainably


Nature may be in crisis, but the next five years is our chance to turn that crisis into opportunity. By taking bold, imaginative steps to conserve butterflies and moths, we can also help to restore biodiversity, mitigate the climate crisis, and start to rebuild the vital kinship between people and the natural world.

We cannot do this alone. Please join us and help build a world where butterflies and moths thrive and can be enjoyed by everyone, forever.

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